What sounds like child’s play will push many traditional translation agencies to their limits: simple, plain language, uniform terminology, a consistent brand identity across all markets and target groups – from toddlers to hardcore gamers who are all grown up. We specialise in the translation of marketing texts for the toy industry and ensure that you are a resounding success in every single country thanks to the many years of experience and linguistic finesse of our native translators.
Our translation services for the toy industry.
We always do a little bit more so that you always have a little bit less to do.
What our clients have to say.
Schmieder has many years of experience in the toy industry and therefore has the necessary feel for the right language, which is why they’ve been helping us to translate our product names, product information and all of our external communications for many years now.
Multilingualism is the be-all and end-all, especially on the Swiss market, which is why Schmieder translates the texts for our puzzles into Italian and French and adapts them, where necessary, to the unique needs of our country. For us, there’s no one better – they have a fantastic understanding of the toy industry.
With Schmieder, we’ve found a reliable specialist in the toy industry who translates our game manuals for the Swiss market into French and Italian. And best of all, no puns or rules ever get lost in translation.
Got a question? We have the answer.
- What are the most common translation languages in the toy industry?
In the toy industry, translations are often produced in common European languages, such as English, Italian, French or Spanish. In some cases, however, exotic languages like Arabic are also required.
- How long does it take to translate the manual for a toy?
Generally speaking, the manageable volumes involved in toy manuals help to keep turnaround times short. However, it is incredibly important that the wording is age appropriate and easy to understand. We assemble your team of core translators for each language. This also saves time.
- Are you able to translate all sorts of documents and texts?
Catalogues in Adobe InDesign, your website as an XML export or a data sheet as a simple Word document – we accept all formats and will return the texts to you in the same format.
- What is localisation and why is it so important?
Localisation is not just about translating the content of the source text, but adapting it to the respective target market. The focus is on stylistic nuances that are specific to different cultures. This enables us to strike the right note in the target market too and increase trust in your company.
- How do you guarantee that our corporate language is used?
We enter your existing terminology into our database and keep adding terms to it with each and every project. Our professional translators stick to these guidelines and we check that everything is as it should be in our quality assurance process too.
- What do I need to bear in mind when it comes to flyer translations?
Be concise and to the point. The translation must be worded in the same way as your flyers. To do this, you need professionals with a particular flair for marketing language. You then also need someone to check the layout in the target language.