“We’ll make your claims and slogans shine on an international scale.”
Claim translations: Your slogan in every language.
We can translate your slogan into any language with pinpoint accuracy.
Considering using machine translation for your slogan? Never. Schmieder is your best option. After all, our translators know how to appeal to your target groups better and are familiar with individual corporate identities. We can convey your advertising message in any language. We always hit the mark. From China to Brazil, your claim will be a hit. We guarantee it.
The benefits for you of claim and slogan translations with Schmieder.
Technical precision or an emotive message? We’ll make your claims and slogans shine – on an international scale.
One translation agency.
Any language.
We can translate your claim into over 80 languages, removing any language barrier preventing you from tapping into new target groups and markets. 
Fast and reliable.
We use professional translation tools, work with experienced teams and keep processes streamlined and costs low. This enables us to take on rush jobs.
Complete project management.
We not only take care of finding the right words, but can also manage the whole project for you in direct consultation with your advertising agency.
Marketing expertise.
We provide more than translations: we think ahead, provide advice and know what makes brands successful and inspires target groups.We’ll help you to spread your slogan in over 80 languages.
Who speaks 80 languages fluently?
We do. And not just with grammatical accuracy, but with humour and deep cultural understanding. Your slogans are guaranteed to be a hit with your international target groups. Your claim will remain in people’s hearts – and minds. Globally. Below is a small selection of the languages we offer:
Interested in getting your claim translated by a professional?
Send us your enquiry or give us a call.
Got a question? We have the answer.
What is a claim or slogan, and where does the term come from?
“To claim something” originally referred to claiming a plot of land. Think back to the Gold Rush in the USA or Australia. Whoever came first was allowed to keep the land where they found gold. Claims for products and brands have embraced this process. In a sense, companies stake their claim to a plot of land in the minds of their customers. This plot of land now has a more sophisticated name, i.e. a claim or a slogan. Ultimately, claims and slogans summarise what the brand stands for in a single, catchy saying – from the point of view of the target group. A slogan is considered successful if people not only remember the sentence itself, but more importantly the brand associated with it. A good claim is usually very simple and easy to understand.
Claim, slogan or headline – when do I need a transcreation?
You need a transcreation if you want to ensure that your copywriting is just as unmistakeable and distinctive in another language. Word-for-word translations will fall short of the mark. The translation agency must be able to convey the message in the right creative and cultural context. This requires a way with words and thorough knowledge of the intended target market and the respective target groups. At Schmieder, professionals translate your claim into the language you need – in a way that your customers won’t even notice the translation.
What makes a good slogan or claim?
Which company comes to mind when you hear the slogan “Just do it”? Easy, right? The Nike slogan is not only simple, it’s also easy to understand. Despite the abundance of athletic apparel companies, you associate Nike alone with this claim. And that’s what makes a good slogan. If the slogan is easy to understand, but people do not associate it with any brand or the wrong brand, then it has not served its purpose. A claim is most effective if it is concise and inspires its audience or arouses a certain emotion.
Claim or slogan – what are the differences?
The difference between the two terms lies in their geographical roots and the time they came about. While to claim has its origins in the Gold Rush era (especially the USA and Australia), slogan comes from the Scottish Gaelic sluagh-ghairm. It means something like battle cry. Today, the terms claim and slogan are used interchangeably.
What are the challenges of translating a claim or slogan?
The main challenge for someone translating a slogan is the cultural differences of the target language. While a German claim may work well in Germany, the word-for-word translation may not necessarily have the same meaning in China. Certain words, phrases or references will have different meanings in other cultures or may not be understood at all. It is therefore vital that the translator not only has a perfect command of the target language, but also has in-depth cultural knowledge in order to convey the slogan perfectly in the target culture.
Claims and slogans are often based on puns, neologisms or creative linguistic elements that cannot be translated word for word. The challenge for the translator is finding the perfect equivalent.
Space constraints in marketing materials, such as advertisements, packaging or advertising banners, can also hamper the translation of a slogan. In addition, sound and rhythm play a crucial role in the respective language. The tone and style should be perfectly reflected in the translation of the original claim.
How long should a claim or slogan be?
There is no set rule for this. However, successful claims are short, concise and easy to remember. Consequently, the slogans belonging to successful brands only contain a few words:
“Just do it” (Nike)
“Think different” (Apple)
“I’m lovin’ it” (McDonald’s)
Short slogans are not only easier to communicate in media, but also convey a very clear advertising message.
